Trend Analysis and Forecasting

much of my skills related to trend forecasting have come from the class surrounding this topic that i took for my major. Below are various projects, assignments, and boards that i created for the class.

“Boot Trends; 2000 to Now”

This was a project intended to report on boot trends from 2000-2018, then perform a forecast for 2019.

this project required accessing the vogue magazine print archive for images and research purposes.

“Trendsetter”

This was a presentation for a homework assignment wherein we were given the task to look into someone who is considered a “trendsetter.” I chose to look into Sarah Jessica Parker, with particular focon on her style in Sex and the city.

A written exerpt from my essay, Zeitgeist of today, in which i discussed the current spirit of the times in fashion:

“Sometime around the beginning of 2017, Americans became obsessed with the Danish concept of “hygge.” Although it cannot be perfectly translated into English, the idea can be explained, in so many words, as self-inflicted relaxation and well-being in all aspects of life. Perhaps one reason why we became so enthralled with the idea is because it embodies the zeitgeist of today, comfort. This strive towards ease, in fashion particularly, is often looked down upon by older generations, as they complain that Millennials and Generation Z “don’t care how they look.” Adidas Superstar sneakers were one of the most worn footwear styles by fashion influencers in 2017, we often choose wider silhouettes over slimmer ones, and we have even seen an influx of more casual formal wear, such of pockets put into wedding dresses. As a member of the first year of Generation Z, I starkly disagree with this disapproving outlook of older generations. Perhaps this zeitgeist is a coping mechanism in reaction to the harsh political climate, a “comfort food” of sorts, or maybe it is proof of our understanding of “fashion” expanding to be more inclusive. Regardless, this focus on relaxation is here to stay, and we no longer feel the need to choose between comfort and style.”

“Zeitgeist of Today”

This presentation analyzed a different zeitgeist; the immense social change in 2019, particularly involving political involvement and protest.

“Current Trend”

This presentation was created for a homework assignment that asked to reference a trend forecast. From there, we were meant to track down the origins of this trend. For my forecast, I chose flip flops and noted the origins of this trend as maison margiela’s tabi silhouette’s reintroduction.

Mood and Trend Boards